Masters of Scale

Masters of Scale

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Don't be boring: KCRW's Jennifer Ferro on building a brand people love

Jennifer Ferro is the former board chair of NPR and president of Southern California’s iconic public radio organization: KCRW. Ferro talks with host Jeff Berman about how nearly two decades as the founder’s deputy taught her to lead, why she thinks we deserve a better internet, a ...  Show more

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Don't be boring: KCRW's Jennifer Ferro on building a brand people love

Jennifer Ferro is the former board chair of NPR and president of Southern California’s iconic public radio organization: KCRW. Ferro talks with host Jeff Berman about how nearly two decades as the founder’s deputy taught her to lead, why she thinks we deserve a better internet, a ...  Show more

Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner

The second a brand like Hershey stops being culturally relevant, says its CEO Kirk Tanner, you should be worried. He joins Rapid Response to explain exactly what he's doing to make sure that never happens. Tanner also reveals why GLP-1 users are actually good for the candy busine ...  Show more

Rapid Response: Stop creating businesses. Buy one instead, with Codie Sanchez

Own or be owned. That's Codie Sanchez's ultimatum for anyone serious about their financial future. The founder of Contrarian Thinking and author of the new book Own or Be Owned returns to Rapid Response to make her most impassioned case yet for why buying a small business is the ...  Show more

How to build a billion-dollar sports team from scratch, with Golden State Valkyries’ Jess Smith

When Jess Smith became employee number one for the Bay Area’s WNBA expansion team, the future was a blank slate. Now, the Golden State Valkyries brand is boasting a unicorn valuation in just its second season. Smith talks with host Jeff Berman about building the brand from scratc ...  Show more

Rebranding in a war zone, with Prosper Global (formerly Mercy Corps)

The world has never faced so many humanitarian crises at once, and the systems built to respond to them are fraying. Tjada McKenna, CEO of Prosper Global — the organization long known as Mercy Corps — joins Rapid Response during UN General Assembly week to share what she's seeing ...  Show more