Let's talk branding

Let's talk branding

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[Exclusive screening] Buckle Up Briefing #9: The future of branding keynote.

Before I take the stage at the Tectonic conference tomorrow, I wanted to share this with you first: a sneak peek of my new keynote on the future of branding. It’s a look at how I see brands evolving in the age of generative AI, and the two very different futures we might be headi ...  Show more

Is the Sloppening upon us? The rise of Gen-AI and what it means for brands.

Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comments in that LinkedIn thread) about what the future for brand ...  Show more

Entertain or die: how to build an entertainment powerhouse

In this episode, Dan Salkey is back on the show to talk about their latest research paper called ‘Entertain or Die’. This is the second round and this time Dan shares some new insights on how to actually build an entertainment brand.Important links* You can find the full report h ...  Show more

Brand evolution vs revolution

Hey everyone! Super happy to kick off a new season with more brand-building legends and insights.In this conversation, I chat with Damian Borchok, Managing Director of Koto for the Asia Pacific region. A conversation sparked by a great article on Koto ‘s newsletter, We discussed ...  Show more

The secret behind brand advocacy with John Lyons

In this episode, we have a good (loyal?) friend of the show back for a second round: John Lyons.Important links* John on LinkedIn* John’s new YouTube show ‘Bin Juice’ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episode ...  Show more