Adspeak

Adspeak

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Turning Sunscreen Into a Lifestyle Brand: Lessons from Roy Fleeman

In this episode of Adspeak by ADWEEK, host Brittaney Kiefer sits down with Roy Fleeman to explore how Vacation transformed sunscreen from a functional necessity into an immersive lifestyle brand. Roy shares how the team uses nostalgia, sensory design, and meticulous attention to ...  Afficher plus

The Future of Advertising Is Predictive: How Deep Learning Is Transforming Marketing with Jeremy Fain

In this episode of Adspeak by ADWEEK, Jeremy Fain, CEO and Co-founder of Cognitiv, explores how deep learning is reshaping the future of advertising. Jeremy explains why the true power of AI in marketing comes from leveraging massive data sets, predictive algorithms, and real-tim ...  Afficher plus

The $1 Trillion Question: Why Brands Are Still Underinvesting in Women’s Sports

In this episode of Adspeak by ADWEEK, host Zoë Ruderman, Chief Content Officer at Adweek, sits down with Wes Felix, Co-Founder of Always Alpha and Co-Founder and CEO of Saysh; Allyson Felix, Co-Founder of Always Alpha, Co-Founder and President at Saysh, and International Olympic ...  Afficher plus

How HubSpot Built a 50-Million-Person Media Engine Inside a Software Company with Jonathan Hunt

In this episode of Adspeak by ADWEEK, host Mike Beyman sits down with Jonathan Hunt, VP of Media at HubSpot, to explore how a software company built a global media engine reaching 50 million people every month. Jonathan shares why owning distribution has become a competitive adva ...  Afficher plus

Beyond QR Codes: Matty Beckerman on the Future of Interactive Media

In this episode of Adspeak by ADWEEK, host Ryan Joe sits down with Matty Beckerman, Founder and CEO of IRCODE, to explore how image recognition technology is transforming the future of marketing engagement, measurement, and commerce. They discuss how computer vision AI is replaci ...  Afficher plus