Liquid Assets: A Beverage Industry Podcast

Liquid Assets: A Beverage Industry Podcast

Release Date
Are Brands Built in the On-premise?

Steve Chasen, VP of Trade Marketing at Campari America, helped execute one of the most successful on-premise brand-building campaigns in history: that of the Aperol spritz. Linden Pride, Co-Founder & President of Dante NYC, is the proprietor of Caffe Dante, which was named the "W ...  Show more

Occasion-Based Marketing, featuring Pinterest

Pinterest is a powerful platform for occasion-based marketing. Kym Lewis, their Partnership Manager for beverages, and Tina Pukonen, their Global Head of Vertical Strategy & Marketing, share their best practices for building an occasion-based marketing strategy, on Pinterest and ...  Show more

Portfolio Rebuilds: Is the Cash Always Greener on the Other Side?

We started our conversation expecting to talk about the news, but so much of the news has been dominated by major beverage companies shaking up their portfolio. Whether it was Molson Coors shutting down 11 brands, Coca-Cola cutting its portfolio in half, PepsiCo selling its juice ...  Show more

DISCUS and the Drive for New Spirits Regulations

Chris Swonger, CEO of Distilled Spirits Council of the United States and, and David Ozgo, their Chief Economist, talk about regulations, tariffs, and the overall well-being of the US spirits industry. 

The Inflation Sensation That’s Sweeping the Nation

They warned us about the return of inflation during their last appearance on Liquid Assets. Now, six months later, we welcome back the Rabobank economic duo, Jane Foley and Christian Lawrence to discuss this pesky inflation situation and dive deep into how the beverage industry i ...  Show more

Behind the Scenes: The Best and Worst of Liquid Assets

We have just completed three years of producing Liquid Assets, and it is high time for some joyful navel-gazing. In this episode, we look back at three years of the show and discuss what we got right and what we got wrong, and we send some love to the industry leaders who inform ...  Show more

Wine Industry Outlook: Sunny With a Chance of Flowers

This week, we are joined by Wine Industry Person of the Year, Heidi Scheid, and leading industry analyst Dale Stratton to discuss how quickly the wine industry will recover from Covid-19 and the opportunity for the wine industry to tap into health and wellness trends. 

Flavor and Ingredient Innovation Trends, with Kerry Group

When a beverage company wants to create a new product – anything from a new line extension to a non-alcoholic drink – they turn to companies like Kerry Group. John Kelly and Paul Villis take a break from their work at Kerry Group to discuss product, ingredient, and flavor innovat ...  Show more

The Future of the Malt Market

In this episode, we're joined by Rabobank analysts Francois Sonneville and Maria Afonso as well as Brent Atthill, CEO of RMI Analytics and former global procurement director at SAB Miller and AB InBev, to take a look upstream at the malting barley supply chain, how it is evolving ...  Show more

Why Big Companies Are Going DTC

Our guest Wayne Blum is currently Director of US E-Commerce Strategy and Partnerships at Diageo, but before that he led digital for Nestlé Waters and their direct-to-consumer (DTC) business, ReadyRefresh. Wayne joins us to discuss why the world’s biggest brands are interested in ...  Show more

How to Build Digitally Native Brands, Featuring Vinebox Inc.

For Matt Dukes and Rachel Vodofsky, it wasn’t enough to build one successful digitally native brand. They built two! Leveraging learnings and consumer insights from their wine-tasting subscription service, Vinebox, they were able to successfully build a stand-alone sister brand, ...  Show more

Beer, Hard Seltzer, and One Crazy Year — featuring Lester Jones

On March 11, 2020, the WHO officially designated the Covid-19 crisis a pandemic. One year later, we’ve asked NBWA chief economist Lester Jones to help us reflect on how beer – or should we say hard seltzer – consumption has changed and ask for an update on the recovery of bars an ...  Show more

SPACial Report: Pat Roney on the Vintage Wine Estates Merger

Our guest this week is Pat Roney, CEO and Founding Partner of Vintage Wine Estates. Pat’s company is going to merge with Bespoke Capital Acquisition Corp, a special purpose acquisition company (SPAC). The USD 690m deal may not be the biggest we see in 2021, but it is super import ...  Show more

The 2021 Economic Outlook

Following a tough year, 2021 hasn’t had the most auspicious beginning. Will things improve? To better understand the economic outlook for the year ahead, we invited Rabobank’s Senior Markets Analyst, Christian Lawrence, and Rabobank’s Head of FX Strategy, Jane Foley, to discuss m ...  Show more

An Episode Not About Covid-19

Luckily for you, our last episode of 2020 is totally Covid-free. No mention of 'unprecedented times,' 'uncertainty,' or 'trying times,' and definitely no use of the phrase 'the new normal.' Steve, Jim, and Bourcard break down three stories that caught their attention and are (mos ...  Show more

Can Bars and Restaurants Recover by 2022? (featuring the Consumer Foods To Go podcast)

This week we partnered with our sister podcast, Consumer Foods To Go, to discuss how bars, restaurants, and manufacturers have survived Covid-19 thus far and how quickly they can recover (fingers crossed) once the pandemic is over. Listeners of Liquid Assets will love the work do ...  Show more

Seedlip and the World of Non-Alcoholic Cocktails

We tour the world of non-alcoholic spirits and cocktails through the eyes of the people who built its most recognizable and pioneering brands. Ben Branson, CEO and founder of Seedlip, and Claire Warner, co-founder of Aecorn, discuss their brands, how the industry should approach ...  Show more

Covid-19 Couldn’t Kill Coffee

A few months back, the outlook for specialty coffee was dire. Industry leaders feared that more than half of the coffee shops in the US would permanently close. To our delight and surprise, small coffee shops and roasters have proved far more resilient. Peter Giuliano, Chief Rese ...  Show more

The Race for White Space

Thirsty for growth, beverage companies are shrugging off the yoke of tradition in search of greener pastures. Whether invading adjacent categories or creating new ones, big companies are pouring investment into new spaces where their skills and distribution offer them a distinct ...  Show more

Social Commerce: The Basics With Rachel Tipograph

Social media is starting to blur the lines between marketing and e-commerce. Rachel Tipograph, a leader in the digital marketing world and CEO of MikMak, helps us breakdown the basics: what social commerce is, why it's important to your business, and how you can use it to grow yo ...  Show more

News Roundup: Earnings, Innovation, and Building a Long-Term Plan

Liquid Assets gets newsy! Instead of covering one topic this week, we help you catch up on some of the biggest news from recent weeks – accompanied by our expert commentary, of course. Later, we spend some time with Rabobank senior analyst Sudip Sinha on his playbook for capturin ...  Show more

Pubs in the UK: What to Expect as Things Reopen

Just days before pubs were set to reopen in the UK, we caught up with Steve Alton from the British Institute of Innkeeping. As CEO of the leading membership organization supporting on-trade establishments in the UK, Steve has a unique perspective on the well-being of the UK pub s ...  Show more

The Future of Distribution with RNDC's Tom Cole

Tom Cole is CEO of RNDC, one of the largest distributors in the United States. Tom came on the show to discuss how his company is helping bars and restaurants navigate the reopening process, how distributors are supporting growth of e-commerce, and the long-term impacts of COVID- ...  Show more

Can You Do Well... Without Doing Good?

Historically, companies could choose between two things: making lots of money or making the world a better place. Our guest, a leading voice in the world of marketing for over two decades, would argue that the opposite is true. If you want your business to do well, then you've go ...  Show more

Beyond the Numbers With Nielsen’s Danny Brager

The data provided by Nielsen is a critical asset for the beverage industry, helping leaders understand and plan around the impacts of the current crisis. Our guest, Danny Brager, is SVP of Nielsen’s US Beverage Alcohol Practice. In this episode, Danny takes us beyond the headline ...  Show more

Will Covid-19 Crisis Crush Craft Beer?

A recent survey of US craft brewers suggests that 60% of US craft breweries will close if severe social distancing guidelines aren’t lifted by June. As chief economist for the Brewers Association, Bart Watson (Dr. Watson, actually) was one of the people who produced that survey. ...  Show more

The Covid-19 Economy: How Bad Is It?

What will US and global GDP growth look like in 2020? What will the recovery from the current recession look like? What indicators should we be watching to know if things are getting better or worse? Rabobank’s fantastic Markets Strategist, Christian Lawrence, sits down to answer ...  Show more

Covid-19: How Each Region Is Dealing With the Crisis

With the Covid-19 pandemic disrupting every aspect of daily life and business around the globe, we turned to our international team (Southeast Asia, Europe, and North America) for a briefing on how Covid-19 is impacting consumers and businesses in their regions and what steps gov ...  Show more

What Is Driving M&A in the Wine Industry?

For the third and final episode recorded onsite during the Unified Wine Symposium, we were lucky enough to sit down with the one and only Mario Zeponni to discuss all things related to wine M&A. There’s probably no one better to talk about the M&A scene in the California.  

What a Tough Bulk Market Means for US Wine

Few people know the bulk wine market better than Glenn Proctor. Glenn is a partner at Ciatti, a global bulk wine brokerage firm. We bumped into Glenn at the Unified Wine Symposium in Sacramento and convinced him to sit down for an impromptu podcast recording on how the bulk wine ...  Show more