Marketing O'Clock - Digital Marketing News

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A Change of (Budget) Pace. New Google Ads Change Will Impact B2B Accounts

This week on Marketing O’Clock: Google updates budget pacing for campaigns using ad scheduling, starting March 1st. Also, ChatGPT ads officially make their debut, appearing immediately after high-intent prompts for signed-in U.S. users.Visit us at - https://marketingoclock.com/👍 ... Show more

. 45min 22sec

All Price, No Pizzaz. We AIn't Loving the New AI Mode Ad Format

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google continues to expand ads in AI mode. Also, OpenAI suggests advertisers could generate entire campaigns through “prompts”. Plus, Bing launches a new AI Performance report in Webmaster Tools.👍 Like, Sh ... Show more

. 1h 4min

DISCOVER All You Need To Know About the Feb Core Update

This week on Marketing O’Clock: Google reports its biggest revenue & ad revenue to date. Also, the February Google Discover Core Update is Rolling out. Plus, Google is now offering Network Segmentation via API for PMax. Visit us at - https://marketingoclock.com/👍 Like, Share, an ... Show more

. 1h 7min

Blink and You’re in AI Mode: AIOs Are Redirecting Search

Google AI Overviews are Shifting Users to AI Mode & More Digital Marketing News | Ep. 418This week on Marketing O’Clock: Google’s AI Overviews begin pulling users out of traditional search and into AI Mode, raising major concerns for publishers. Plus, OpenAI reportedly has rolled ... Show more

. 37min 20sec

Hot Off the Press: Pay-Per-View for Chat GPT Ads

OpenAI Reveals Pay-Per-View Ads in ChatGPT & More Digital Marketing News | EP. 417This week on Marketing O’Clock: OpenAI reveals pay-per-view ad model for ChatGPT, while Google confirms Gemini still has no plans for ads. Plus, ChatGPT checkouts will take a 4% cut of Shopify sales ... Show more

. 49min 43sec