On Strategy Showcase

On Strategy Showcase

Fergus O’CarrollFergus O’Carroll
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Grow Therapy and its challenger brand mindset

In its effort to create distinction in the cluttered telehealth category, Grow's new campaign wants to create a distinction between therapy for crisis and therapy that helps you simply create the best version of yourself. I'm Joined by Mollie Partesotti of KDSP and Marshall Ball ...  Show more

 . 29min 7sec
Beefeater 0.0 and Jamiroquai with Damien Le Castrec and Shelley Smoler of Lucky Generals

Virtual Insanity by Jamiroquai (JL) resurfaces 30 yrs later in the campaign for Beefeater 0.0. Gin. CSO Damien Le Castrec and CCO Shelley Smoler share the story behind the recreation of the famous video and its link to the Beefeater 0.0. launch. You can see the creative work on o ...  Show more

 . 39min 42sec
On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun.

Veronica Thew, Head of Strategy at Mother, Ellery Luce, EVP, Strategy at Mischief and Jonathan Daly, Joint Head of Strategy at JL, pitch campaigns they love but never worked on to a Sold Out live audience. Next stop is LA at TBWA, Oct 28th at 5:30. Tix https://luma.com/nieh2u8r.T ...  Show more

 . 1h 9min
Life Stage vs. Generational Cohorts and the Implications for Strategy

Matt Carmichael, SVP Consumer Trends at Ipsos joins Lisa Zielinski, SVP Creative Excellence at Ipsos and myself to discuss the logic of generational cohorts and the alternative of life stage marketing. The three reports we reference in this episode are free to download below.http ...  Show more

 . 38min 39sec