Promote Yourself to CEO | Small Business Stra...

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

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The Matriarchy Would Never Say One Thing and Do Another

A CPA once looked at how I run my business and said, “You spend way more per client than most other people running these types of businesses.” And I said, “Yep, I’m fine with that.” That one exchange is what a values-driven business looks like on a spreadsheet.After four episodes ... Afficher plus

. 56min 36sec

The Matriarchy Would Never Leave You Out Of Your Own Business Plan

When you sit down to set your goals for the year or the quarter or even the month, do you make sure that YOU are in the plan too?After years of running the 90 Day CEO Retreat, there’s one major planning mistake we see again and again. Women who invest in resourcing their business ... Afficher plus

. 52min 49sec

The Matriarchy Would Never Shut Down Your Critical Thinking

Robert Cialdini went undercover at used car lots, telemarketing rooms, and fundraising offices, taking notes on how compliance professionals move a person from no to yes, and he did it because he kept getting talked into buying things he did not want and wanted to know how it was ... Afficher plus

. 56min 2sec

The Matriarchy Would Never Sell You Patriarchy in Pink

Somebody handed me a notebook in a conference swag bag in 2014. Rose gold foil. GIRL BOSS on the cover.I was thrilled. I was in my early thirties with four year old twins and a brand new baby, building a business from the ground up, and after years of apologizing for being ambiti ... Afficher plus

. 41min 10sec

The Matriarchy Would Never Assume You Are The Safety Net

When I first started my business, I remember being so frustrated that all the advice was ‘hustle harder’.I was actively looking for my own coach in the summer of 2010, when my twins were about 6 months old, and I was trying to work out how to move a more traditional boots-on-the- ... Afficher plus

. 56min 18sec