MarTech Podcast ™ // Marketing + Technology =...

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Why great marketing is like baking Cookies

Personalization at scale remains one of marketing's biggest technical challenges. Amanda Cole, Chief Marketing Officer at Bloomreach, brings over 15 years of SaaS marketing experience and expertise in AI-powered ecommerce platforms. Cole discusses how AI has evolved beyond buzzwo ... Show more

. 32min 39sec

All Episodes

Why great marketing is like baking Cookies

. 32min 39sec

The most slept-on product from Adobe that people should be using

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can strategically deploy artificial intelligence across complex customer acquisition and enga ... Show more

. 6min 15sec

This marketing job became more valuable thanks to AI

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adopti ... Show more

. 2min 38sec

The most overrated use of AI right now

Enterprise marketing teams are overusing AI for forward-looking projections. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains why AI excels at summarization but struggles with predictive accuracy. Brown outlines Adobe's three-pillar AI framework: de ... Show more

. 4min 20sec

What does an SVP of a global company do on a daily basis?

Enterprise marketing leaders struggle with AI implementation at scale. Patrick Brown, SVP of Global Marketing at Adobe, shares how his team operationalizes AI across customer acquisition and engagement programs. Brown explains why AI excels at content summarization and synthesis ... Show more

. 4min 10sec