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Welcome to another episode of Fratello On Air! This week, we talk about how hype can help or hurt brands. Naturally, there are plenty of other topics on the docket, including television, German culture, and more!Hype is a funny thing. Nearly everyone or every company wants it, bu ...  Show more

All watch collectors have one watch that they will never part with. It might not be the most expensive piece in the collection, the rarest, or even the one that gets the most wrist time. Sometimes, a watch becomes irreplaceable for reasons that have very little to do with specifi ...  Show more

Welcome back to another episode of Fratello On Air! As promised, we've returned after a week with more banter and plenty of watch talk. This time around, we discuss the oft-mentioned summer watch and how we feel about it in 2026. Of course, we cover plenty of other subjects. Enjo ...  Show more

For years, the assumption was that the world would only become more digital — more connected, more automated, more dependent on screens. And yet, in recent years, there seems to have been a subtle shift in the opposite direction. Vinyl records are thriving, physical books remain ...  Show more

Welcome to a long-awaited episode of Fratello On Air! Well, at least we're excited to be back. It's been a while, meaning we'll cover some recent news from the watch industry, sneaker landscape, television, and even our personal lives. We look forward to catching up with you!It's ...  Show more