Below The Fold - Marketing & Advertising Show

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ...  Show more

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and bran ...  Show more

💡 What we explore:• Why hospitality marketing needs a different playbook• The role of creators and UGC in driving real demand• How to measure success beyond likes and views• Bridging online marketing with offline footfall• Performance marketing strategies that convert• Common mi ...  Show more

💡 What we explore:How Dubai’s culture empowers self-expressionThe rise of authenticity in the creator spaceRepresentation and the power of telling your own storyWhy vulnerability builds trust and belongingBalancing personal identity with public influence Whether you’re a creator ...  Show more

<h3>🎙️ Topics We Cover:</h3>

• Why great content isn’t about perfection it’s about clarity and consistency
• How creators can build confidence and improve their on-camera presence
• What brands must understand about video in 2025
• Why “done is better tha ...