Business of Therapy®

Kelly McKenna, Therapist & Business Coach

Release Date

All Episodes

How to Balance Connection vs Authority Content on Instagram (So You Actually Get Clients)

If your Instagram isn’t bringing in clients, it’s usually not a consistency problem.It’s a balance problem!Most therapists lean too far one way - either constantly teaching OR constantly relating.But you don’t get clients from just one. Connection builds trust, and authority driv ... Show more

. 22min 40sec

Hiring a Virtual Assistant

Ever feel like your private practice is growing, but your to-do list is growing even faster??If so, it’s probably time to hire a virtual assistant!One of the FIRST things I recommend once your caseload is full is getting support behind the scenes.Hiring a VA will allow you to get ... Show more

. 20min 35sec

How to Network & Get Private Pay Clients with Couples Therapist Alea DiGirolamo

I’m excited to welcome couples therapist Alea DiGirolamo to the podcast today!Alea has been in private practice since 2022, and her business has changed a LOT in that time.When she first started, she was earning $4200 per month. Alea joined PPA and Reels Membership in 2024, and s ... Show more

. 30min 5sec

How to Optimize Your IG Bio to Attract Private Pay Therapy Clients

Your Instagram bio is one of the most overlooked parts of your marketing. But it’s also one of the MOST important!Your IG bio is where people decide (in seconds) if they’re going to follow you or click away.If they don’t follow you, they don’t get nurtured. They don’t see your co ... Show more

. 25min 3sec

What's Working with Instagram Reels in 2026

If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. If you’re still creating content the same way, it’s probably not landing the way you want it to.Honestly though? Reels are KEY t ... Show more

. 29min 23sec