Friends is an American television sitcom, created by David Crane and Marta Kauffman, which originally aired on NBC from September 22, 1994, to May 6, 2004. It lasted ten seasons and is now in syndication. It revolves around a circle of friends living in Manhattan. The series was produced by Bright/Kauffman/Crane Productions, in association with Warner Bros. Television. The original executive producers were Kevin S. Bright, Marta Kauffman, and David Crane. Kauffman and Crane began developing Friends under the title Insomnia Cafe between November and December 1993. They presented the idea to Bright, and together they pitched a seven-page treatment of the show to NBC. After several script rewrites and changes, including a second title change to Friends Like Us, the series was finally named Friends. Filming took place at Warner Bros. Studios in Burbank, California. The series finale on May 6, 2004, was watched by around 52.5 million American viewers, making it the fifth most watched series finale in television history and the most watched episode of the decade. Friends received positive reviews throughout its run, becoming one of the most popular sitcoms of all time. The series was nominated for 62 Primetime Emmy Awards, winning the Outstanding Comedy Series award in 2002 for its eighth season. The show ranked no. 21 on TV Guide's 50 Greatest TV Shows of All Time and no. 7 on Empire magazine's The 50 Greatest TV Shows of All Time. In 1997, the episode "The One with the Prom Video" was ranked no. 100 on TV Guide's 100 Greatest Episodes of All-Time. In 2013, Friends ranked no. 24 on the Writers Guild of America's 101 Best Written TV Series of All Time and no. 28 on TV Guide's 60 Best TV Series of All Time. In 2014, the series was ranked by Mundo Estranho the Best TV Series of All Time. The show led the Nielsen ratings with its eighth season and finished among the top five every year from 1995 to 2004.