The Chords

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The Chords were a 1950s American doo-wop group, whose only hit was "Sh-Boom". The Chords, featured Carl Feaster (lead), Claude Feaster (baritone), Jimmy Keyes (first tenor), Floyd "Buddy" McRae (second tenor) and William "Ricky" Edwards (bass), were formed in 1951 in the Bronx, New York, but were not discovered until three years later when they were spotted singing in a subway station, a performance that ultimately landed them a recording contract with Atlantic Records' Cat Records label. Jerry Wexler, Atlantic's A&R man, had The Chords cover a Patti Page hit, "Cross Over the Bridge" (it was also covered by The Flamingos for the Chance Records label), but it was the B-side, "Sh-Boom," a vocal tune with an a cappella catchy introduction that caught the imagination. After "Sh-Boom" became a hit, the A-side was replaced by the song "Little Maiden." A cover version later done by a white group called The Crew-Cuts, attempted to add their own spin on the song by seemingly adding nonsensical syllables ("shh-boom, shh-boom, yadda da da yadda da da da da da") that caused considerably more commotion. However the words ("Yadda da da yadda da da da da da") were never sung in the original version by The Chords. By the end of June 1954, "Sh-Boom" had climbed up the charts nationwide, charting on both the R&B (#3) and pop (#9) lists. For all practical purposes - along with The Crows' 1954 hit "Gee" (another upbeat B-side hit that DJs flipped over) - "Sh-Boom" introduced the white audience to black R&B music for the first time. . Not everyone thought the song was a precursor of good things to come. Peter Potter, host of TV's popular "Juke Box Jury", was seemingly aghast at the state of this then-new trend in pop music and attacked "Sh-Boom" asking if anyone would remember the admittedly demented ditty in five, let alone 20 years time and whether any record label would even think to re-release it in the future. The songwriters were deluged by music publishing companies wanting to buy the rights to "Sh-Boom" in order to reap huge potential earnings (the group quickly came to an agreement with Hill & Range). Soon there were cover versions hitting radio stations across the country simultaneously with the original version by The Chords. Some were memorable and some otherwise, including a countrified take by the Billy Williams Quartet for Coral, and more notably the Crew-Cuts' version for Mercury. Stan Freberg (in)famously parodied the piece, with Freberg inveighing the singers to "Mumble. Mumble!". The Chords soon appeared on TV shows. Televisions were still uncommon in U.S. homes. The band was knocked when it learned there was a group already using the name The Chords. They were forced to change their name to The Chordcats. Subsequent Atlantic Record advertisements noted that their group was the creators and originators of "Sh-Boom," even though the Canadian Crew-Cuts' paler pop version by then had knocked the Chords' R&B-styled version off the charts. Atlantic released numerous additional singles which mostly failed to chart. Their another attempt to resurrect the act came in mid 1955 when the group renamed themselves The Sh-Booms after their big hit. The Chords/Chordcats/Sh-Booms went through several personnel changes during the late 1950s, recording a handful of records for Vik Records in 1957. In later years they changed their name again to The Sh-Booms, returned to Atlantic for one last recording in 1960 before finally disbanding in 1960. Floyd McRae, the last surviving original member, died on March 19, 2013, at a nursing home in the Bronx. He was 85.