Paul Beauregard, better known by his stage name DJ Paul, is an American rapper, record producer, DJ, songwriter and entrepreneur from Memphis, Tennessee. He is a founding member of hip-hop group Three 6 Mafia and the half-brother of late rapper Lord Infamous. DJ Paul started his career in the late 1980s as a DJ and released a number of solo tapes, as well as three collaboration albums with Lord Infamous as The Serial Killaz. After meeting Juicy J, the three created the group Three 6 Mafia which achieved national success in the late 1990s and early 2000s. Their 2000 album, When the Smoke Clears: Sixty 6, Sixty 1, debuted at number six on the Billboard 200 chart and was certified platinum, later followed by Da Unbreakables in 2003 and Most Known Unknown in 2005, both of which were commercially successful. In 2006, DJ Paul, Juicy J, and Crunchy Black won an Academy Award for Best Original Song for "It's Hard out Here for a Pimp" from the film Hustle & Flow. Paul has also released three solo albums, and created the soundtracks to two movies. He and the rest of Three 6 Mafia are known as the creators of the crunk music style. Apart from music, DJ Paul has taken part in a variety of business ventures, including film making and real estate. He founded his own record label Scale-A-Ton Entertainment, co-owns the fashion wear line Dangerus / Skandulus, has a collection of BBQ seasonings and is the spokesman for a legal version of the alcoholic drink Sizzurp.