Die Antwoord (pronounced , Afrikaans for "The Answer") is a South African rap-rave group formed in Cape Town in 2008. The group's members are rappers Ninja and Yolandi Visser (often stylized as Vi$$er) and DJ Hi-Tek. Their image involves a counterculture movement called zef and the influence of photographer Roger Ballen. Die Antwoord released their debut studio album, $O$ (2009), online for free and attracted international attention for their music video for "Enter the Ninja". After briefly signing with Interscope Records, they founded their own label in 2011, Zef Recordz, through which they released their second and third studio albums, Ten$Ion (2012) and Donker Mag (2014), respectively.