Harley Davidson History

What’s the deal with Formula 1 racing? Is it just a bunch of European adrenaline junkies with a death wish? And how does it differ from something like the American-based NASCAR or IndyCar series? In reality, there’s way more to it. F1 combines some of the world’s great engineerin ...  Afficher plus

In this episode of CarStuff, Ben and Kurt discuss the amazing adaptations that car companies can make when called upon by circumstance.

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It’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to the chagrin of the aging, conservative company owners in Milwaukee. ...

By the late 1940s, Harley-Davidson has become America’s leading motorcycle manufacturer. The family-owned Milwaukee brand has battled hundreds of companies since its first bike rolled out of a backyard shack in 1903. Now they’re facing the birth of the outlaw bikers, disenfran ...

By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no success, but now there’s a man in the ...

Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the company is looking for its next target market. ...