A Whole New World: Why Outsourcing CX is a Wh...

The most future-ready marketing leaders aren’t the ones chasing trends… they’re the ones who can reinvent themselves every time the industry changes.Michelle Huff, Chief Marketing Officer at Alteryx, joins Marketing Trends to break down the mindset that kept her relevant through ...  Show more

The strongest marketing leaders are not the ones with perfect plans. They are the ones who know how to lead through real life.And few people understand that better than Niki Hall and Dayle Hall.Niki, former CMO of Five9, and Dayle, CMO of SnapLogic, join Marketing Trends to share ...  Show more

The lifeblood of a small business is its customers. Going the extra mile to provide easy payment methods and clear communication can mean the difference between a couple of sales, and a couple hundred. Jannese and Austin discuss what they love to encounter as customers patroni ...

The Beatles told us that All You Need Is Love. Howard Tiersky says the same thing — but he’s talking about brands, not the whole of human existence. Howard is the CEO of FROM, The Digital Transformation Agency, which has helped brands such as Mattel, Barnes & Noble Education, Mal ...  Show more

80% of your revenue comes from 20% of your customer base, and retaining those customers comes at a fraction of the price of acquiring new ones. Yet, many sales and marketing efforts are still locked on closing new leads with metric-centric objectives. While new customers will alw ...  Show more

We have all heard the old saying "the client is always right" and this is a great topic for a debate. If you're a client you expect to be treated well, if you're a sales person you might think otherwise. Customer service can be a bit problematic for sales people in general, but i ...  Show more