#104 Nir Eyal: Mastering Indistraction

We all know the Steve Jobs who came back in the late 1990s and saved Apple from becoming a footnote. And we've all heard the story of how, in 1985, he was pushed out of the company he'd created. What we don't know is what happened in between. Geoffrey Cain spent years reconstruct ...  Show more

David Baszucki is the co-founder and CEO of Roblox, a platform built around a simple idea: give people the tools and incentives to create together. In this short conversation we discuss how a health decision saved his son's life and how it changed how he eats, why bureaucracy com ...  Show more

In this new episode Steven sits down with the American behavioural design expert, Nir Eyal. Nir’s career has focused on behavioural engineering and helping businesses to develop habit-forming products. His work explores the intersection of psychology, technology, and business, an ...  Show more

Are distractions causing your time to slip away? In this episode, Nir Eyal reveals how the psychology behind habit-forming products can be applied to create positive habits in our own lives. He explains how to control both internal and external triggers, enabling us to design env ...  Show more

In this episode we talk about one of the MOST important skills in the modern world - the ability to be inDISTRACTable. Are you sick and tired of distraction? Do you feel constantly overwhelmed in a world of notifications, demands, messages, and more and more information flying at ...  Show more

Nir Eyal is the author of two best-selling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He writes, consults, and teaches at the intersection of psychology, technolo ...