From Kitchen Experiments to Cult Favorite Ski...

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.For more on Waterboy and show notes click here. Subscribe and watch Shopify Masters ...  Show more

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here. 

Let’s say you had a passion but thought of it only as a hobby; certainly never the seed of a billion-dollar company. Plus, you are studying for a career in something unrelated to business. That’s Maureen Kelly’s story, CEO of Tarte Cosmetics. She was pursuing a Ph.D. in c ...

If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is buildin ...  Show more

A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. S ...  Show more

Samantha Scott and Wayne Stanton always wanted to start an online business but didn’t know how. After taking the Foundr Start and Scale course, they discovered their business idea and started selling LED-light therapy masks under the brand “Social Skins.” Their launch was so succ ...  Show more