The Product Expansion Strategy of Marcus by Goldman Sachs

The Product Expansion Strategy of Marcus by G...

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Your Rewards Program Secret Weapon

The most valuable thing a rewards program does has almost nothing to do with the reward. Bank of America reopened its rewards program this year and has enrolled more than five million people since May. Jim Marous opened a checking account at one of its branches specifically to he ...  Show more

Bank of America's Loyalty Rewards Reset

Bank of America dropped the $20,000 minimum. 5 million clients enrolled. For most of the last decade, a large bank rewards program was something a client earned their way into. Bank of America’s preferred rewards program required $20,000 in balances, making loyalty a benefit of a ...  Show more

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