SPI 462: Everything about Podcast Advertising...

#918 Big vanity numbers don't always build big businesses. That's why going viral should never be our main goal online. Instead, it's all about fostering superfans and redirecting the attention we get toward meaningful interactions! I'm chatting with Mariane Cresp to bring this p ...  Show more

#917 What does it feel like to let go of a business you love, one you started with a close friend? Is selling the right move when you know your focus has shifted? In this episode, we'll share a behind-the-scenes look at an especially meaningful exit. I’m joined by my friend, SPI ...  Show more

“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.” Podcast ads aren’t always easy to produce, and we can all tell when the host is phoning it in. This week’s guest ...  Show more

“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” Your first ad campaign probably won’t be your best - but we all have to start somewhere, right? Sarah M ...  Show more

“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.” In the world of AI, it can seem like we’re losing more and more of that human touc ...  Show more

“[Podcasting] continues to grow. It’s the fastest-growing medium. In fact, compared to any other medium out there, it is surpassing the growth of influencer [marketing] as well.” It’s easy to compare podcasting to other mediums like TV or radio and say podcasting can’t compare or ...  Show more