Customer Service Stories To Learn From - SCCMH Podcast 45

Customer Service Stories To Learn From - SCCM...

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Episode 318: DEBATE: Short form or Long form Sales Letter - The short-copy-versus-long-copy argument asks the wrong question.

People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?”Some say, “Nobody reads anymore,” when what they really mean is, “Nobody ...  Show more

Episode 317: Texting (SMS) or Email Follow Up Work Flow to the Customer

Should you text or email? Well, think about it. Who texts you that actually reads them - friends, right? Have you tested the SMS process? Is it automated or manual? These make a difference for your high-end customers. Jim and Stew discuss the process and steps to help you make th ...  Show more

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