Social Media Strategies for Middle Market B2B...

What does it really take to build trust in private equity over a five-to-seven-year hold? Cass sits down with her colleague Nori Welles-Gertz, a principal at Parker Gale, to find out. They talk about why PE is more about relationships and reputation than transactions, and how she ...  Show more

Investment diligence is all about answering two questions: Do we want to own this business? And what would we do with it if we did? But then the deal closes, and all those problems you identified and opportunities you imagined during diligence become yours to tackle. So where do ...  Show more

This season of Skill Up, we’re looking at social marketing. You want to always meet your customers where they already are. And it just so happens that over 30 billion users across all channels are on social, interacting with brands and communities. That’s a lot. So before you sta ...  Show more

Today's episode is a keynote I gave for ActionCoach UK's BizX, where I talked to business owners and entrepreneurs about how to use social media to boost their business and revenue. I gave a 2025-2026 social media playbook, offered specific directions for how to set up your socia ...  Show more

In this deep-dive 4Ds session, I give a group of driven SMB owners the actual system for social media success. We talk about why volume is the secret weapon you're not using, how to provide relentless value so your customers choose you over your competitors, and the biggest platf ...  Show more

In this episode, I’m diving into a conversation packed with practical, high-impact social media strategies designed to drive real business growth. I break down why social media is no longer just a nice-to-have but a crucial tool for any business looking to scale in today’s lan ...