Social Media Strategies for Middle Market B2B...

AI is reshaping the consulting industry faster than the internet or remote work ever did. Some say the industry's days are numbered. So why are Anthropic and OpenAI building PE-backed consulting firms of their own? And how will private equity firms and the companies they own feel ...  Show more

Artificial intelligence is changing the rules of software investing, forcing private equity firms to adapt quickly and carefully. In this episode, we're joined by the team from Code & Co., one of the leading AI and tech due diligence firms serving private equity investors, to dis ...  Show more

This season of Skill Up, we’re looking at social marketing. You want to always meet your customers where they already are. And it just so happens that over 30 billion users across all channels are on social, interacting with brands and communities. That’s a lot. So before you sta ...  Show more

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton 

ABOUT THE BOOK:

Social media marketing is no longer optional. This book unpacks the winn ...

There are so many ways to reach people in this day and age. One of the best ways to do it is through social media! One of the big issues I see people make is that they treat every social media platform the same way, instead of utilizing and leveraging them for their different ...

Let's be real: social media can feel like the gym—you know it's good for you, but sometimes, you just don't feel like engaging. Yet, it remains an essential tool for connecting with our customers. Whether you're someone who thrives on posting daily or you're the type who’d rather ...  Show more