Social Media Strategies for Middle Market B2B...

Cass sits down with Angela McCoy, Managing Director at May River, a private equity firm investing in lower middle market industrial businesses. Angela shares her journey from leveraged finance at Bank of America through the 2008 financial crisis, to a family office, and ultimatel ...  Show more

What if the thing founders are proudest of in diligence — "AI wrote most of our code" — is actually the reason investors should worry? Jim sits down with Jason Gill and Kirby Montgomery of Code & Co. to talk about what happens when vibe coding meets private equity due diligence, ...  Show more

This season of Skill Up, we’re looking at social marketing. You want to always meet your customers where they already are. And it just so happens that over 30 billion users across all channels are on social, interacting with brands and communities. That’s a lot. So before you sta ...  Show more

Today's episode is a keynote I gave for ActionCoach UK's BizX, where I talked to business owners and entrepreneurs about how to use social media to boost their business and revenue. I gave a 2025-2026 social media playbook, offered specific directions for how to set up your socia ...  Show more

In this deep-dive 4Ds session, I give a group of driven SMB owners the actual system for social media success. We talk about why volume is the secret weapon you're not using, how to provide relentless value so your customers choose you over your competitors, and the biggest platf ...  Show more

In this episode, I’m diving into a conversation packed with practical, high-impact social media strategies designed to drive real business growth. I break down why social media is no longer just a nice-to-have but a crucial tool for any business looking to scale in today’s lan ...