S10E21 - Too Many Turk Brodas: Trading Card Marketing

S10E21 - Too Many Turk Brodas: Trading Card M...

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When You're This Big, They Call You Mister

From the Under The Influence Archives. One of our favourites.There are some time-honored honorifics in the world of marketing.“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.They’re usually l ...  Show more

Seeing Is Believing: The Power of Demonstration Commercials - Part Two

An encore episode of Under The Influence.... one of our favourites.Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.Like an air freshener commercial that tricked blindfolded people into thinking a fi ...  Show more

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S20E25: Why Retailers Are Betting on Pokémon and Taylor Swift Cards
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