S10E21 - Too Many Turk Brodas: Trading Card M...

Every company dreams of doubling its profit.It’s almost impossible to do.Yet, some companies do it by tweaking one tiny thing.We’ll talk about an industry that put three words on their packaging that doubled their profit.A company that created a catchy jingle that doubled their r ...  Show more

In this episode, we shoot for the moon.Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.There a ...  Show more

On this week’s Flightless Bird, David and Rob look at the history and current trajectory of Topps Trading Cards. They talk baseball cards and baseball cards, before looking at all the strange trajectories this bubblegum company went in - including War trading cards, Garbage Pail ...  Show more

One of the all-stars of the hobby world is collecting baseball cards. Over time it’s gone from a kids’ hobby to a major investment vehicle, complete with its own bubble that recently burst. But at the heart of it is something both engrossing and endearing.See omnystudio.com/liste ...  Show more

Netflix-HBO. Nike-Adidas. Business is war. Sometimes the prize is your wallet. Sometimes your attention. Sometimes just the fun of beating the other guy. From Wondery, the network behind Dirty John and American History Tellers.

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Send us Fan MailPokémon and Taylor Swift trading cards are making a billion-dollar comeback, and Target and Walmart are cashing in. Jenny Rae and Namaan break down what this craze says about retail strategy, consumer behavior, and the strength of the U.S. shopper heading into the ...  Show more