Events and Experiential Marketing

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The Independents: Opportunities and Challenges

Join us for this enlightening podcast as we hear from the region's independent agencies on some of the opportunities and challenges they have faced and how diversity and culture is essential in retaining talent. Host: Austyn Allison, Editor of Campaign ME. Guests: David Balfour, ... Show more

. 46min 14sec

Focus on Diversity: is advertising in the MENA perpetuating stereotypes

Join us in this informative podcast to discuss creating diversified content to diversified audiences and how it is becoming an imperative for brands. Host: Austyn Allison, Editor, Campaign ME Guests: Priya Sarma, Corporate Communication Manager, Unilever MENA & Sara Denby, Head o ... Show more

. 41min 0sec

Changing the way we buy: AR and the customer experience

Join us in this exciting podcast to discuss the key themes that AR plays in advertising campaigns and how it transforms brand engagement, quickly and cost-effectively. Host: Vishal Badiani, Creative Strategy Lead, Snap Inc. Guests: Alice Bezirard, Manager, Digital Planning & Inno ... Show more

. 37min 59sec

Tracks of my years 2

Join us for this enlightening podcast to discuss our creative guests’ favorite campaign soundtracks from the decades. How the right song is crucial for success and helps build a story and evoke emotion. Host: Austyn Allison, Editor of Campaign ME Guests: Firas Medrows, ECD at DDB ... Show more

. 34min 37sec

Marketing in the age of Gen Z

Join us for this informative podcast to discuss marketing to Gen Z, how is their world different from generations before and how does this change the brands’ marketing strategy. Host: Austyn Allison, Editor of Campaign ME Guests: Tahaab Rais, Regional Head of Strategy, FP7 MENA, ... Show more

. 33min 24sec

Mental Health in the creative industries

Join us for this informative podcast to discuss mental health in the creative industries, what signs we should look for & how we can support one another. Host: Austyn Allison, Editor, Campaign ME Guests: Matthew Butterworth, MD at MullenLowe, and Dr. Saliha Afridi, Clinical Psych ... Show more