S10E22 - The Show Must Go On: Broadway Market...

A favourite episode from our Archives....80% of all advertising is ignored.That’s why some advertisers employ cheeky advertising.It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.We’ll talk about a fruit company that printed an open le ...  Show more

An encore episode from the Under The Influence Archives. A very interesting favourite.Most tourism marketing aims at the largest audience possible.This week, we look at a sub-category aimed at the smallest audience possible:Billionaire Tourism. The super wealthy get bored easily. ...  Show more

Get JD's new playbook Social Media Selling Machine here. Today, Jon talks about some of the most successful Broadway shows in history and the people who are really making money on them behind the scenes. Plus, hear an exclusive interview with Adam Levowitz about the challenges an ...  Show more

Broadway operates on a winner-take-most business model. A runaway hit like Stereophonic — which just won five Tony Awards — will create a few big winners. But even the stars of the show will have to go elsewhere to make real money. (Part two of a <a href="https://freako ...

There’s a phrase that’s common among those in the theater industry: You can’t make a living, but you can make a killing. Jill Furman is a theatrical producer and winner of multiple Tony awards. She’s part of the team that brought breakout successes “Hamilton” and “In The Height ...  Show more

A hit like Hamilton can come from nowhere while a sure bet can lose $20 million in a flash. We speak with some of the biggest producers in the game — Sonia Friedman, Jeffrey Seller, Hal Luftig — and learn that there is only one guarantee: the theater owners always win. ...