S10E22 - The Show Must Go On: Broadway Market...

In this encore episode, we explore a strange aspect of advertising.Specifically, when tv and movie characters endorse products. Not the actors, themselves - but the characters they portray.It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.Today, ...  Show more

In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.Politicians have used songs going all the way back to at least the 1700s.Sometimes the songs are written expressly for the political party or candidate.Sometimes, poli ...  Show more

Get JD's new playbook Social Media Selling Machine here. Today, Jon talks about some of the most successful Broadway shows in history and the people who are really making money on them behind the scenes. Plus, hear an exclusive interview with Adam Levowitz about the challenges an ...  Show more

Broadway operates on a winner-take-most business model. A runaway hit like Stereophonic — which just won five Tony Awards — will create a few big winners. But even the stars of the show will have to go elsewhere to make real money. (Part two of a <a href="https://freako ...

There’s a phrase that’s common among those in the theater industry: You can’t make a living, but you can make a killing. Jill Furman is a theatrical producer and winner of multiple Tony awards. She’s part of the team that brought breakout successes “Hamilton” and “In The Height ...  Show more