#190 - Listen With Your Eyes

Target Persona Strategy Identify 2-3 specific target personas (called "zebras") such as B2B executives or managers to focus your marketing efforts on attracting the right audience rather than casting a wide net. Content Development Framework Transform your persona's challenges in ...  Show more

In this podcast excerpt, Victor emphasizes that because modern products are often identical, the salesperson acts as the primary differentiator through their unique approach to the client. He argues against the "interrogation" style of average sellers, suggesting instead that rep ...  Show more

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A studio can spend millions of dollars promoting a movie, but we're still most likely to see it when it's recommended by a friend.  This week, Pat and the team discuss the difference in impact that hearing something directly from another person can have.     To listen to the Work ...  Show more

This episode is from a November 2018 interview I did on the ADHD podcast with Travis Mills. We talked about the ability to listen and how big self-awareness is for entrepreneurs. Lots of value here you can use!! Don’t forget to hit me up or leave a review! Remember we're shout ...

This week we're talking about how to attract better clients. We are very experienced doing quite the opposite, but we have also had quite good ones, so hopefully that experience will help you listeners attract the best quality of clients... So without further ado, let's get into ...  Show more