#018 - Getting Clients to CHANGE their Minds

Target Persona Strategy Identify 2-3 specific target personas (called "zebras") such as B2B executives or managers to focus your marketing efforts on attracting the right audience rather than casting a wide net. Content Development Framework Transform your persona's challenges in ...  Show more

In this podcast excerpt, Victor emphasizes that because modern products are often identical, the salesperson acts as the primary differentiator through their unique approach to the client. He argues against the "interrogation" style of average sellers, suggesting instead that rep ...  Show more

Are clients bringing you down? Dan and Alison answer your questions with the help of Diane Hessan, the founder and chair of the marketing technology agency C Space. They talk through what to do when you have a difficult client, your coworkers are hampering your ability to serve c ...  Show more

My secret for creating a sustained, successful business? Customer support excellence! 11 years in business, thousands of customers served, and I think it’s safe to say I’ve learned a thing or two about how to make a customer's experience top-notch and unforgettable. Would you lik ...  Show more

This episode features a live session from Instagram where I discussed how your personal brand gets you clients (don't mind the audio issues! 💙)

It was probably my most successful solo lives to date. I got extremely specific with examples of what consumer be ...

What is your method of connecting with your customers? Does your product or service make sense to them, and do you understand how they see it? 

Our perception of what is easy and straightforward and what the customer perceives as easy and straightforward can some ...