How You Can Reverse Engineer Success with Ron...

In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and ...  Show more

In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive i ...  Show more

How do you crack the secret to greatness and unlock your genius? When it comes to greatness, you hear a lot about talent, determination, and the power of practice. Those things are important, but what if there was a way to help you decipher the systems you can create to achieve m ...  Show more

What are the scientific steps to improving your skills to reach your goals? Once you’ve identified your goal, the next action is to narrow the gap between where you are and where you want to be. If you’ve struggled with this problem before or are working to figure this out now, t ...  Show more

Skill, practice and hard work are often considered the cornerstones of success. Maybe. However, one often overlooked strategy to being great at something is - reverse engineering. By disassembling and analyzing what others have done to be successful you can find a better path to ...  Show more

Dean Graziosi is a multiple New York Times bestselling author, entrepreneur, and investor. He has started or played a major role in over 14 successful companies that have changed lives all around the world. His mission for over 20 years has been to deliver self-education to those ...  Show more