AR, engagement and opportunity: The growth of Saudi

AR, engagement and opportunity: The growth of...

The complete package: CPG and social

In this episode, Campaign’s editor Austyn Allison is joined by Snap’s Antoine Challita to discuss consumer packaged goods and how they use Snapchat and other media ahead of Ramadan, their busiest time of the year. 

Lenses, lockdown and leadership: Snapchat’s year

In this episode, Campaign’s editor Austyn Allison is joined by Snap’s Hussein Freijeh to discuss the app, the business and Freijeh's leadership journey in 2020. Listen now to find out the good, the bad and the ugly of the year of the pandemic. (Names and designations of all spea ...  Show more

AR you ready? Augmented reality and retail

In this episode, Campaign’s editor Austyn Allison is joined by Snap’s Vish Badiani and Tactical’s Mike Khouri to discuss augmented reality and retail. The ubiquity of lenses and filters, the regional uptake of new technology, and the global pandemic has produced a perfect environ ...  Show more

Funnel vision – the new shape of e-commerce

In the latest episode of On The Record with Campaign Middle East, Austyn Allison is joined by Farimah Moeini from Snap and Sajad Bhojani from Azadea Group to discuss e-commerce. Guests discuss e-commerce’s role in an omnichannel media model, and social media’s role within that. 

Highly placed: brand integration – how to do it right

In this episode, Campaign’s editor Austyn Allison is joined by Brand Integration Senior Manager at MMS, Rami Salame to explain how brands can work with media outlets to become not only part of the narrative but play a leading role. Good brand integration can drive stories forward ...  Show more

Timeless trends: shopper insights for the festive season

In this episode, Campaign’s editor Austyn Allison is joined by Facebook's MENA head of marketing, Rana Bouri to discuss research by Facebook that looked at how customers in the holiday season follow patterns of shopping sentiments, in the frame of new technologies and how can mar ...  Show more