481: Performance Marketing Analytics

In Episode #1020, Jon Krohn unpacks the two dials that increasingly decide what you get out of a large language model: which model size you pick and how much effort you tell it to spend. Using a July Anthropic blog post by Claude Code’s Lydia Holly as a jumping-off point, with gu ...  Show more

In Episode #1019, Priyanka Vergadia (founder of The Cloud Girl, former Senior Director of AI Transformation at Microsoft and Head of North America Developer Relations at Google) joins Jon Krohn to explain why almost every company has bought AI tools and almost none of them are se ...  Show more

As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with

Today's podcast features a talk I gave at a CMO dinner in Australia recently. We dive deep into the world of marketing, discussing many of the pain points and successes happening in the industry. I share my perspective on the role of data in decision-making and how it can ...

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of ma ...  Show more

Whether you’re a marketing pro or just starting out, this episode offers valuable insights into leveraging technology for impactful marketing strategies. 

Tune in for fresh perspectives! 🎧

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