The lure of on-demand groceries
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In the wake of the unexpected jolt of the COVID-19 pandemic, food delivery app businesses are looking for stability and profitability any way they can find it. With Uber’s purchase of Postmates and DoorDash buying Caviar, consolidation has become all the rage.
It's December 2011 in San Francisco. Bastian Lehmann is getting ready to launch his courier app, Postmates. But when he and his co-founders discover people want food delivered, not objects, they pivot to a business already cornered by Grubhub. Meanwhile, 30 miles a ...
It's December 2014, and Grubhub's Matt Maloney is feeling the heat. Competitors are eating away at his market share, so he decides to change direction. Grubhub finally starts delivering food with its own drivers. But will it be enough to outpace the other fast-growing upstarts ...