Casper: Philip Krim

Casper: Philip Krim

Up next

Thrive Causemetics: Karissa Bodnar. How a Beauty Business Made Millions for a Mission

Karissa Bodnar had a dream job at L'Oréal when a close friend died from cancer at age 24. It shook her up and made her reassess what she really wanted to do with her life. The answer? Build her own beauty business with a mission of “giving back.”The problem? Nobody seemed to want ...  Show more

Advice Line with Kip Tindell of The Container Store

Today’s callers: Juliette in France wonders how to raise awareness of her “magical” cooling device—without a costly ad campaign. Then David in North Carolina looks to grow the wholesale channel of his engraved gifts business in light of thinning retail margins. And Kaitlin in Cal ...  Show more

Recommended Episodes

Wild Card: Casper, the Friendly Sleep Company
Industry Focus

We've got our hands on Casper Sleep's prospectus and we're doing a breakdown. We talk about the company's financials, specifically the impact its return policy has on its top line, as well as the incredibly competitive direct-to-consumer mattress market. Check out more of our con ...  Show more

55. Direct-to-Consumer Mattresses
The Economics of Everyday Things

Online companies promised to bring transparency to the mattress-buying experience. Did that work out? Zachary Crockett takes a look under the sheets.

 

<ul><li>SOURCES:<ul><li>Derek Hales, founder an ...  Show more

Weird Marketing Strategies to 2x your Shopify Store with Sheets & Giggles Colin McIntosh
eCommerce MasterPlan

Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters and covers via their Shopify store and Amazon, from the USA to the world.

It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, ...

  Show more

How Startups Can Turn Failure into Success
HBR On Strategy

AptDeco, a peer-to-peer marketplace for used furniture, launched in New York City in 2014. Despite its complexity and high costs, the company grew quickly. Co-founders Reham Fagiri and Kalam Dennis considered several different options for scaling the business—from expanding into ...  Show more