4 myths about doing business in Africa | Nomava Zanazo

4 myths about doing business in Africa | Noma...

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4 myths and misunderstandings about doing business in Africa | Nomava Zanazo
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Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. ...  Show more

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