4 myths about doing business in Africa | Noma...

What does it take to fly a plane? For TED Fellow Refilwe Ledwaba, it took perseverance and drive — and an instructor who took the time to teach to her learning style. Today, as founder of Girls Fly Africa, Ledwaba is empowering the next generation of pilots, particularly young wo ...  Show more

Women's sports are surging in popularity around the world, with record-breaking viewership, attendance and revenue growth. And yet, social media algorithms still skew towards covering men's sports. Olympic rower Kate Johnson, who now leads global marketing strategy for sports and ...  Show more

Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. ...  Show more

Funding for African tech start-ups is booming. But only if you’re not African. Odunayo Eweniyi, is the co-founder of the first online savings and investment app in West Africa, Piggyvest. She tells Tamasin Ford about how hard it was to convince Western based Venture Capitalists t ...  Show more

The amount of accessible funding for start-ups in Africa is growing fast, but lots of it goes to the more developed economies of South Africa, Nigeria, Egypt and Kenya. We speak to business owners in Nigeria and Uganda and compare their experiences of getting into business. Nnamd ...  Show more

Ade Ayeyemi, the CEO of Ecobank - Africa’s biggest bank - speaks to presenter Peter MacJob about the economic woes facing much of Africa and explores the leadership and policy adjustments needed to turn the continents fortunes around.In a candid and wide ranging interview Mr Ayey ...  Show more