DFN PODCAST: HOW DO FASHION PR AGENCIES WORK ...

Manal Waqi is by now a seasoned Popup organizer. Today she is going to share with us all you need to know about how to organize a popup, what works, what doesn´t, how to come up with a concept and what the process is like. Hit Play to listen to Manal´s interview. ABOUT MANAL WAQI ...  Show more

We can not understand fashion nowadays without the online democratization that e-commerce and social media is bringing to all. This podcast is a gold mine if you are starting an e-commerce, especially if you are in the MENA region. No matter if you are in the fashion sector or in ...  Show more

Public relations in fashion has transformed drastically from securing magazine features to managing 360-degree brand storytelling. PR agencies now navigate everything from influencer partnerships to event management, social media strategies, and beyond. However, choosing the r ...

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the ...  Show more

Creative directors and brand strategists Juan Costa Paz and Nordine Benotmane, who founded Paris-based creative agency Convoy in 2012, are paid to think outside the box for clients from Nike  to Louis Vuitton. 

“We care about having conversations outside of ...

What does it take to build a successful fashion brand that's inclusive for all? Today we hear from Brittney Saunders, founder of Fayt The Label, on the realities of building a size-inclusive brand. Aaand, if you can’t quite get your makeup to stay on all day, our beauty expert Jo ...  Show more