The Psychology of Incentives with Richelle Taylor

The Psychology of Incentives with Richelle Ta...

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How Ron Johnson Built the Apple Store with Steve Jobs | Shop Different

Ron Johnson built the Apple Store from a blank sheet of paper, turning a company that couldn't get shelf space at Best Buy into the most profitable retailer on earth. Before that he helped make Target "Tar-zhay," and after it he had one of the most publicly dissected tenures in r ...  Show more

Cockroaches, Bridges, and Beer: The Weirdest Experiments in Behavioral Science

In this solo Brainfluence episode, Roger Dooley argues that the strangest-looking experiments in behavioral science are usually the most useful ones. He opens in 1969, when psychologist Robert Zajonc put 72 cockroaches through mazes in front of an audience of other cockroaches. T ...  Show more

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