The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science
In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and ...Show more
The Housefly Effect and Other Nudges That Change Behavior | Brainfluence
In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive i ...Show more
Lakeisha Robichaux, founder and CEO of HR firm Chief of Minds, joins host Anne Sparaco to discuss the importance of accountability, clear communication, work-life balance, and aligning personal and business values in an organization’s employee engagement strategy. Noting that emp ...Show more
Ep. 261- Agile Leadership EXPERT! 🧠 GUEST: Taylor Raffa: SEMrush - Email Team Leader - Navigating Change with Fun and Flexibility