Tokyo Olympics: Battle of the super shoes

Renowned for its multi-step skincare routine and its foundation in the ever trendy Korean culture, K-beauty has become a multi-billion dollar industry across the globe.The term covers a wide range of skincare, make-up and cosmetics from South Korea and is lauded for its quality a ...  عرض المزيد

Headspace started life as a mindfulness app. Now it's partnering with the US Navy and investing in artificial intelligence for mental health support.The company's CEO Tom Pickett speaks to us about therapy, the increasing role of technology, and tackling burnout at scale.If you'd ...  عرض المزيد

BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. 

Background: 

Athletes have long been part of the f ...

As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to ...

At the Tokyo Olympics, Japan has more or less dominated the competition in a martial art that originated in Japan -- judo. But it turns out, it was actually an American who is responsible for judo becoming an Olympic sport in the first place. The Athletic's Daniel Brown recently ...  عرض المزيد

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. 

Ultimately, Allyson broke ties with Nike because ...