Tokyo Olympics: Battle of the super shoes

Jennifer Riria grew up in a rural village in Kenya, juggled motherhood and university studies in her late teens, and ended up running one of the biggest microfinance institutions for women in Africa, which allows women to access loans for their businesses. The entrepreneur pionee ...  Show more

Six weeks after the capture of President Nicolás Maduro, Venezuela appears to be shifting its economic strategy. The government is reopening its crucial oil industry to foreign investment and redirecting oil exports back toward the United States.Presenter Rahul Tandon is joined b ...  Show more

BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. 

Background: 

Athletes have long been part of the f ...

As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to ...

At the Tokyo Olympics, Japan has more or less dominated the competition in a martial art that originated in Japan -- judo. But it turns out, it was actually an American who is responsible for judo becoming an Olympic sport in the first place. The Athletic's Daniel Brown recently ...  Show more

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. 

Ultimately, Allyson broke ties with Nike because ...