Tokyo Olympics: Battle of the super shoes

We meet Melanie Perkins, the CEO and co-founder of graphic design platform Canva, which has hundreds of millions of users and a valuation of nearly $40 billion. Despite her immense wealth, Melanie Perkins says the label “billionaire” has never felt quite right. Instead, she plans ...  Afficher plus

In just a few months, the country has signed or advanced several major trade deals with other nations. Is it a reflection of the growing size of the Indian economy - it is on course to become the third largest in the world - or it is because of a global economic realignment due t ...  Afficher plus

BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. 

Background: 

Athletes have long been part of the f ...

As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to ...

At the Tokyo Olympics, Japan has more or less dominated the competition in a martial art that originated in Japan -- judo. But it turns out, it was actually an American who is responsible for judo becoming an Olympic sport in the first place. The Athletic's Daniel Brown recently ...  Afficher plus

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. 

Ultimately, Allyson broke ties with Nike because ...