Tokyo Olympics: Battle of the super shoes

As the world faces another energy crisis, what can past shocks teach us? We look back at earlier oil crises to understand how conflict has disrupted global supply - and what that means for markets today. We hear from a former boss of one of the world’s biggest oil companies, BP, ...  Show more

If you’re living thousands of miles from home, how do you keep in touch, especially when your loved ones don’t have reliable internet? There’s a growing market across Africa and beyond for apps helping to cut the costs of international calls to older phones. And some operators ha ...  Show more

BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. 

Background: 

Athletes have long been part of the f ...

As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to ...

At the Tokyo Olympics, Japan has more or less dominated the competition in a martial art that originated in Japan -- judo. But it turns out, it was actually an American who is responsible for judo becoming an Olympic sport in the first place. The Athletic's Daniel Brown recently ...  Show more

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. 

Ultimately, Allyson broke ties with Nike because ...