FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London

FIFA's El Tornado with Martin Beverley CSO an...

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How this Grand Effie winner fought generics and held its price premium

In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strategy Partner, Jocelyn Major. 

W+K and Trainline on turning your greatest weakness into opportunity

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing, Jo McClintock, join me to share the thinking behind "The Way to Train." 

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