The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science
In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and ...Show more
The Housefly Effect and Other Nudges That Change Behavior | Brainfluence
In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive i ...Show more
How much insight do people have into why they behave the way they do? Science journalist Shankar Vedantam, host of the Hidden Brain podcast and author of “Useful Delusions: The Power and Paradox of the Self-Deceiving Brain,” talks about why he is fascinated by the paradoxes of hu ...Show more