Bacardi vs Pernod Ricard | Rum and Revolution...

Before they were billion-dollar behemoths owning many of today’s biggest booze brands, Bacardi and Pernod Ricard were three tiny, family-run companies. Pernod makes absinthe so well it became synonymous with the substance that causes a frenzy in Europe before being banned. Ricard ...  عرض المزيد

Bacardi is now America’s favorite rum, but two former French spirits rivals -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro.Liste ...  عرض المزيد

Since its founding nearly 160 years ago in Cuba, one family has run Bacardi. They fought for Cuba’s freedom, fostered an artistic community in the country, and rebuilt their business after fleeing the country because of Fidel Castro. Even today, they continue the struggle for Cub ...  عرض المزيد

A long short history of Cuba’s relationship with the United States, climaxing with the Cuban revolutionaries’ war to liberate the island from the dictator Batista and his backers in the United States. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://r ...  عرض المزيد

In 1959, when Fidel Castro’s revolutionaries toppled Cuban dictator Fulgencio Batista, they wasted no time booting out American business owners, casinos and drug kingpins — much to the delight of US law enforcers. But as time passed, and Castro’s socialist regime sought ever-tric ...  عرض المزيد

When you buy a bottle of rum in the United States, by law nearly all the federal taxes on that rum must be sent to Puerto Rico and the U.S. Virgin Islands. It's an unusual system that Congress designed decades ago to help fund these two U.S. territories. In 2021 alone, these rum ...  عرض المزيد