Bacardi vs Pernod Ricard | Hunter or Prey | 2

Bacardi is now America’s favorite rum, but two former French spirits rivals -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro.Liste ...  Show more

Bacardi has one-upped Pernod Ricard by deploying a U.S. trade embargo to block imports of Pernod Ricard and Cuba’s rum. So Castro announces that Cuba will make copycat products of American companies, ignoring their U.S. trademarks.Listen to new episodes 1 week early and to all ep ...  Show more

Since its founding nearly 160 years ago in Cuba, one family has run Bacardi. They fought for Cuba’s freedom, fostered an artistic community in the country, and rebuilt their business after fleeing the country because of Fidel Castro. Even today, they continue the struggle for Cub ...  Show more

Ann Mukherjee, CEO of Pernod Ricard North America, discusses the state of alcohol industry and expanding their portfolio in tequila and flavored whiskey. Hosts: Carol Massar and Mike Regan. Producer: Paul Brennan.See omnystudio.com/listener for privacy information. 

A family-owned business fights a billion-dollar, multinational company. And wins.You can follow Spectacular Failures on Twitter and Facebook using @failureshow. We're @failure_show on Instagram. Follow Lauren Ober on Twitter and Instagram at @oberandout.Visit our website for this ...  Show more

Hard seltzer made waves in the late 2010s and early 2020s as the new favorite alcohol form on the block. Ultimately, that didn’t last too long. The new darling on the alcohol market are canned spirits & cocktails and they’re running away with a staggering amount of the profits. S ...  Show more