The Science Behind Building a Profitable Business

The Science Behind Building a Profitable Busi...

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How Two Founders Turned a Dorm Room Experiment Into a Nationwide Retail Brand

Kent Yoshimura and Ryan Chen started Neuro in a dorm room, mixing nootropic powders into chewing gum and betting that a product nobody had tried before was exactly what people needed. A decade later, that bet paid off. Neuro is a nine-figure brand in major retailers nationwide.Fo ...  Show more

The TikTok Live Playbook: How Skimpies Scaled to a $10M Valuation

After a viral TikTok video doubled her sales overnight, former comedy writer Bette Bentley built Skimpies—a first-of-its-kind organic cotton liner for leggings—into a multimillion-dollar brand. By committing to live sell on TikTok for three hours a day for six months straight, Be ...  Show more

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