Robert Reffkin: Compass

Robert Reffkin: Compass

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Advice Line with Monica Nassif of Mrs. Meyers

Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyers.First we meet Allison in California, seeking marketing ideas for her novel wig designs which aren’t done justice by photos alone. Next, Nick in Idaho wonders whether retail ...  Show more

Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder

Before Gymboree became a cultural icon in the 80s and 90s, it was just one lonely new mom trying to find connection. Joan Barnes started hosting weekly playgroups for parents… and demand exploded. What began as a diversion became a business. Then a franchise. Then a brand everyon ...  Show more

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