Bacardi vs Pernod Ricard | The Liquor Lobby | 4

Bacardi vs Pernod Ricard | The Liquor Lobby |...

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Bacardi vs Pernod Ricard | Rum Punch Politics | 5

Bacardi manages to best Pernod Ricard by using both the courts and Capitol Hill to keep the embargo in place against Pernod Ricard’s rum of the same name, Havana Club. But as relations between the U.S. and Cuba warm, negotiations between Havana and Washington begin. On Ca ...

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Bacardi vs Pernod Ricard | Last Call | 6

Pernod Ricard believes it’s just a matter of time before Cuba’s embargo is dropped. It dramatically expands its distilleries in Cuba for the moment when it can delug the US market with its Havanista rum. But politics will make this anything but a straight shot.

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