123 - Interview With Luxury Marketing Expert ...

Episode #364 - How Many Abandonment Emails Is Too Many? (Browse vs Cart vs Checkout) Every ecommerce founder I know has two fears that live side-by-side: "Don't annoy my audience"… and "Don't leave money on the table." Abandonment flows hit both fears at the exact same time. 🎧 I ...  Show more

Episode #363 - Why "Better Design" Isn't Boosting Your Email Revenue Every week, I watch brilliant ecommerce founders obsess over the wrong thing: the design of their emails. They zoom in on pixel spacing, shade variations, and whether the button corners feel "too round." But her ...  Show more

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into thei ...  Show more

Michelle Peluso is the Chief Marketing Officer at IBM, a 107 year-old company that employs over 380,000 people. Michelle reports to Ginni Rometty, the Chairman and CEO, and oversees the company's global marketing and brand initiatives, strategy and execution. She also runs IBM's ...  Show more

How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ...  Show more

In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclus ...