123 - Interview With Luxury Marketing Expert ...

A big email list feels like proof of something. Momentum. Years of work finally paying off. And that number sitting at the top of your Klaviyo dashboard can feel like a badge of honor - especially when you remember all the pop-up forms, giveaways, collaborations, and events that ...  Show more

Klaviyo makes it easy to set up a win back flow. There's a default template ready to go, so most brands turn it on, move on, and assume it's working. And technically it is - it's running. But running and working are two very different things. When I go into a new client's account ...  Show more

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into thei ...  Show more

Michelle Peluso is the Chief Marketing Officer at IBM, a 107 year-old company that employs over 380,000 people. Michelle reports to Ginni Rometty, the Chairman and CEO, and oversees the company's global marketing and brand initiatives, strategy and execution. She also runs IBM's ...  Show more

How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ...  Show more

In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclus ...