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405 - The Black Friday Email Marketing Mistake That Costs You More Than a Bad Discount

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor Every November, my inbox starts to look like one really long email. Same all-caps subject lines. Same countdown timers. Same "our biggest sale ever ... Show more

. 9min 55sec

404 - Why Most Email Marketing A/B Tests Are a Waste of Time (And How to Run One That Actually Works)

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor A client once asked me to A/B test the timing in one of their abandoned cart flows. On paper they had plenty of data - a few thousand people enteri ... Show more

. 13min 12sec

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