Online Neuromarketing with Thomas Zoëga Ramsø...

In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and ...  Show more

In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive i ...  Show more

In this episode of the Impostor Syndrome Files, we talk about neurodivergence. As DEI initiatives have expanded to include more of a focus on neurodivergence, we’ve learned more about what it means to be neurodivergent in the workplace. Examples include ADHD, autism spe ...

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... or should this have been called data science from a neuroscientist's perspective? Either way, I'm sure you'll enjoy this discussion with Laurie Skelly. Laurie earned a PhD in Integrative Neuroscience from the Department of Psychology at the University of Chicago. In her life ...  Show more

In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. 

Our conversation expl ...