Marketing the Olympics & the Unique Challenge...

Ethan Mollick, Co- Director of Wharton Generative AI Labs, examines how artificial intelligence continues to advance without slowing, highlighting its growing business adoption, potential labor market effects, and the importance of guardrails as organizations prepare for 2026. Ho ...  Afficher plus

John Zhang, Wharton Marketing Professor, discusses his recent analysis of free versus fair trade, explaining the economic assumptions, political incentives, and distributional consequences of tariffs in today’s global trading system. Hosted on Acast. See acast.com/privacy for mor ...  Afficher plus

Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands), and Tamara Grominsky (Founder of PMM Camp), as they dive into a wide range of marketing topics on this live 200th recording of the Marketing Millennials filmed at the Harvard Business School Marketing Club.   ...  Afficher plus

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issue ...

With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.

From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The ...

The running shoe set to compete with Nike isn’t who you think it is.  Move over, Under Armor, because you had your chance and couldn’t cut it.  Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfor ...  Afficher plus