Sasha Plavsic: Ilia Beauty Founder and Chief ...

Isabella Hughes is the cofounder and chief revenue officer of the sour-gummy brand Better Sour. However, before founding her candy company, Hughes, who was born and raised in Hawaii, began her career in the arts, curating and coordinating exhibitions for a variety of organization ...  Show more

This week, Who What Wear Editor in Chief Kat Collings sits down in studio with founder of Diotima and Creative Director of Proenza Schouler Rachel Scott. They discuss landing her role at Proenza Schouler and how she carries on the brand’s legacy, from inspiration all the way to t ...  Show more

Before launching iNNBEAUTY Project, Alisa Metzger spent over a decade inside some of the world’s biggest beauty companies—L’Oréal, Procter & Gamble, and Coty—learning exactly how the industry worked from the inside out. But after years of seeing the same patterns repeat—sky-hi ...

Rea Ann Silva, the creator of the Beautyblender makeup application sponge and the founder and CEO of the Beautyblender company, joins us today to share the story behind the iconic Beautyblender. She discusses the inspiration behind the product, how she revolutionized the makeup i ...  Show more

Pritika Swarup has built a large following, thanks, in part, to her successful career as a model. A graduate of Columbia Business School, Swarup founded her skin-care brand, Prakti, in 2021. It was designed to blend Ayurvedic tradition with modern skin-care ingredients. It soft-l ...  Show more

Christina Flach is represented by Ford Artists NYC, LA, and Miami. Christina is a world renowned celebrity makeup artist with experience working with celebrity clientele, magazines, and big name brands. She has been featured in Vogue, People, Time, and Elle, as well as campaig ...