Sasha Plavsic: Ilia Beauty Founder and Chief ...

This month marks Who What Wear's 20th anniversary! To celebrate, we're spending all of October with guests who have left an indelible mark on the fashion-and-beauty world and grown up alongside us over the past two decades. To kick things off, Hillary sits down with Chriselle Lim ...  Show more

Rickie De Sole is the editor of Air Mail’s style-and-fashion publication, Dress Code. De Sole started her career as a fashion assistant at Vanity Fair. After that, she moved into public relations at Prada, where she worked from 2007 to 2010. De Sole then returned to the world of ...  Show more

Before launching iNNBEAUTY Project, Alisa Metzger spent over a decade inside some of the world’s biggest beauty companies—L’Oréal, Procter & Gamble, and Coty—learning exactly how the industry worked from the inside out. But after years of seeing the same patterns repeat—sky-hi ...

Rea Ann Silva, the creator of the Beautyblender makeup application sponge and the founder and CEO of the Beautyblender company, joins us today to share the story behind the iconic Beautyblender. She discusses the inspiration behind the product, how she revolutionized the makeup i ...  Show more

Before Sheena Yaitanes decided to pursue her dream and establish her own beauty company, the world of clean makeup was well...lacking. Color schemes were dull and payoff was very weak. That is, until Kosas came on the scene. With bright pigments and gorgeous ingredient lists f ...

Pritika Swarup has built a large following, thanks, in part, to her successful career as a model. A graduate of Columbia Business School, Swarup founded her skin-care brand, Prakti, in 2021. It was designed to blend Ayurvedic tradition with modern skin-care ingredients. It soft-l ...  Show more