Branding

As a new World Cup approaches, what does it mean that gambling now sits so close to the heart of football - and how far has the game travelled from its local roots?Laurie Taylor explores two distinct ways of understanding football’s place in contemporary society. He’s joined by D ...  Show more

What does it mean to undertake "ethical" research in complex and changing social settings?Marion Vannier, from the University of Manchester, uses diaries and letters written by prisoners in her research with older men serving life sentences. Her work, including ‘Project Hope’, of ...  Show more

Elon Musk’s decision to rename Twitter ‘X’ has been met with confusion, and in some cases even anger, but where does it rank amongst the best and worst rebrands?Evan Davis and guests discuss the complexity of changing a company or product name, logo and message, the reasons for d ...  Show more

Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of Brand Hacks on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest ...  Show more

Sports and brands are synonymous with one another. The Boston Red Sox are known for the famous Citgo signs that resides beyond the Green Monster. The University of Oregon goes hand-in-hand with apparel and shoe giant Nike, and the University of North Carolina is tightly associ ...

Our guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science.

In this episode, we explore the significance of distinctiveness in branding and its role in a brand's succes ...