DOGS – Laurie Taylor explores the making of the modern companion animal, from working animals to pampered pets. Chris Pearson, Professor of Environmental History at the University of Liverpool, charts the changing fortunes of hunting dogs, street dogs and show dogs, as they moved ...Show more
Learning Disabilities
Laurie Taylor talks to Simon Jarrett, Research Fellow at Birkbeck, University of London, about the social history of people with learning disabilities, from 1700 to the present days. Using evidence from civil and criminal court-rooms, joke books, slang dictionaries, novels, art a ...Show more
Elon Musk’s decision to rename Twitter ‘X’ has been met with confusion, and in some cases even anger, but where does it rank amongst the best and worst rebrands?Evan Davis and guests discuss the complexity of changing a company or product name, logo and message, the reasons for d ...Show more
<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to co ...Show more
Meaning over Math! How connection, empathy and authenticity are the keys to growth
Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of Brand Hacks on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest ...Show more
In this unique episode. Amanda Russell and Mark Schaefer offer an exclusive look at the extraordinary marketing challenges in the field of marketing. In a world where taste, scarcity, and exclusivity rule, the foundations of mass marketing are meaningless. How do luxury brands co ...Show more