Branding

What does an 18-month study of residents on a housing estate in southern England tell us about living with debt? Laurie Taylor talks to Ryan Davey from Cardiff University about his new book The Personal Life of Debt - Coercion, Subjectivity and Inequality in Britain, which tries ...  Show more

What can the worlds of mountaineering and endurance running reveal about changing ideas of freedom, identity and the body? Laurie Taylor talks to Sarah Lonsdale, Senior Lecturer in Journalism at City, University of London, about her new book Wildly Different - her study of early ...  Show more

Elon Musk’s decision to rename Twitter ‘X’ has been met with confusion, and in some cases even anger, but where does it rank amongst the best and worst rebrands?Evan Davis and guests discuss the complexity of changing a company or product name, logo and message, the reasons for d ...  Show more

<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to co ...  Show more

Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of Brand Hacks on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest ...  Show more

In this unique episode. Amanda Russell and Mark Schaefer offer an exclusive look at the extraordinary marketing challenges in the field of marketing. In a world where taste, scarcity, and exclusivity rule, the foundations of mass marketing are meaningless. How do luxury brands co ...  Show more