NBN Classic: Mark Bartholomew, "Adcreep: The ...

Around 2016, buoyed by so-called data kranti ("data revolution"), an aspirational neo-middle class of users in India accessed internet for the first time on their mobile phones. Unlimited: Aspirational Politics and Mobile Media Distribution (MIT Press, 2026) tells the story of di ...  Afficher plus

Today, rats are nearly synonymous with plague, but this association is surprisingly recent. For centuries, plague devastated populations without being linked to animals. So how did the rat become the symbol of one of history's deadliest diseases? In How Plague Got Rats: Masterin ...  Afficher plus

In Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals, 2020), Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of c ...  Afficher plus

It's no secret that the ad industry is huge. Advertisers spend hundreds of billions of dollars each year attempting to convince people they should buy a given product or service -- and these same forces also work around the clock to leverage the latest in neuroscience and tech ...

An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads (U Hawaii Press, 2022) details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions abo ...  Afficher plus

An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads (U Hawaii Press, 2022) details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions abo ...  Afficher plus